Run webhooks, custom code, API calls, and programmable automation directly inside HubSpot workflows.
Built for RevOps teams, HubSpot admins, and agencies that need advanced automation without enterprise complexity.
Build advanced workflows without engineering overhead.
Run custom logic, APIs, and webhooks directly inside workflows.
Reuse snippets and automation templates across client accounts.
Automate repetitive operational workflows and integrations.
Four powerful workflow actions that let you connect APIs, run code, format data, and hash properties — all inside HubSpot.
Sync data with Slack, Salesforce, or any platform directly from workflows. Built-in retry logic, SSRF protection, and response field mapping.
Calculate commissions, route leads, or transform data with JavaScript — no engineering team needed. Encrypted secrets and reusable snippet library included.
Normalize phone numbers, dates, emails, and text fields automatically. 50+ operations for text, numbers, dates, and custom formulas.
SHA-256 hash emails for Meta, Google Ads, and LinkedIn audience matching. The only way to hash or encrypt contact properties directly in HubSpot workflows.
Property hashing is not available in native HubSpot. OptiHub is the only way.
Real workflow automations running in production today.
Automatically assign leads based on territory, ARR, or product interest.
Pull external data into HubSpot automatically via API calls.
Trigger internal alerts from workflow events in real-time.
Use OpenAI APIs to enrich or summarize CRM records.
Normalize and clean CRM properties automatically.
Connect HubSpot workflows with internal systems and APIs.
You may not need enterprise complexity to get advanced workflow automation.
OptiHub gives you the workflow automation power you actually need — without the overhead.
No engineering team required.
One-click install from HubSpot Marketplace.
Connect your portal via OAuth in under 2 minutes. Works with any HubSpot plan.
Pick from 4 powerful actions.
Send Webhook, Run Code, Format Data, or Hash & Encrypt. Configure with an intuitive interface.
Actions execute automatically.
Full execution logging, real-time monitoring, and detailed results from your OptiHub dashboard.
Enterprise-grade infrastructure your team can trust.
AES-256 encrypted credentials, decrypted only at runtime.
Serverless AWS Lambda with automatic scaling and sub-second response.
Build once, deploy everywhere. Snippet library with version control.
Marketplace-approved app. Works inside HubSpot workflows natively.
TLS 1.2 in transit, AES-256 at rest. HMAC signature verification.
JavaScript sandbox with axios, lodash, dayjs. Full console logging.
Start free, scale as you grow. No contracts, no hidden fees.
Billed $317/year
Billed $845/year
Everything you need to know about OptiHub.
Webhooks, custom code, data formatting, and encryption. No Operations Hub required.